Balance365 - Lose Weight Without Losing Your Mind






(Pssst! It’s not as unbelievable as it sounds!)


We spent decades thinking the same thing until we found the not-so-secret secret to having both. And guess what? There are no diets involved, no “magical” pills required, and none of that diet industry BS that’s kept you stuck in an endless cycle of highs and lows.


But this is about more than just food and weight lossthis is about living a life you’re 1000% in LOVE with. And we get it - you want to feel loved, accepted, and a part of something bigger, but when you’re ashamed of your appearance or feel bad about yourself, that amazing life you’re craving can seem totally out of reach.

But what if was closer than you imagined?

What if you could lose weightreclaim your body, and ditch the constant anxiety that comes saddled to every diet you’ve ever been on? You know the feeling - with every pound you lose, somewhere in the back of your mind you're wondering when the weight you worked so hard to lose will come creeping back on...

🖤 Are you missing out on life because nonstop thoughts of food and weight loss make it impossible to enjoy what’s right in front of you?

It does NOT have to be this way.

🖤 Are you scared that you’ll never escape the nasty cycle 
that keeps you feeling miserable and ashamed?

Let it go. Byee-eee.

🖤 Are you emotionally exhausted and embarrassed by your inability to control your weight?

Kick that sh*t to the curb - you don’t need it dragging you down.

🖤 Is your family suffering because your own suffering spills over into their lives too?

All the NOPE. This isn’t the life you were meant for.


You’re stuck. You’re tired of having 4 different sizes of clothes in your closet. You don’t know what to do next and you feel like giving up. Well, don’t give up yet because today… we’re giving you the power to change.

We’ve Been There, Done That (and that, and that, and that)...

It can get better. Like, WAY better. How do we know? Because your story is our story too.

Between the three of us we’ve done every diet under the sun. We knew we had to stop beating ourselves up and find a more relaxed and sustainable way to live that supported our goals. No more disordered eating, no more body shame, and, dammit, NO MORE GUILT OVER FOOD.

We are Jennifer, Annie, and Lauren, the founders of Balance365®. Each of us brings unique credentials to the table to offer up the most well-rounded approach out there for sustainable weight loss.

We are huge believers in our program because much like you, we’re well acquainted with the feelings of shame and guilt that are keeping you stuck. That’s why we created it - we’ve tasted a new freedom we didn’t know was possible and now... we can’t wait to share it with you.


..if there were no crazy food rules to follow, no extreme exercise requirements, and no more heart-wrenching weight gain that inevitably comes at the end of every damn diet that ever existed?

OH, and best of all? No bullsh*t. Sounds kinda dreamy, right?




Hell yes. We did it. So can you.


Every Monday used signal the start of a new diet.  I’d wake up with determination to follow my diet perfectly and workout intensely only to fall apart by mid week and start over again come the following Monday.  I believed if I just had more willpower and determination I could finally stick with a plan.  I continued this cycle for over ten years.  Ironically, only after I gave up on dieting did I finally began to experience lasting change.  Incrementally over the course of the past eight years I have refined my habits focusing less on perfection and more on consistency even through two additional pregnancies .  Following the same principals we’ve built into Balance365, I am stronger, healthier, and happier.    


I went on my first diet at age 12. By age 18 I had gotten committed enough (re: obsessive enough) to reach my goal of the elusive ‘size 0’, a size that was below healthy or sustainable for me. When I got there I still wasn’t happy with my body. When your worth is tied to your size, nothing is ever enough. I was never thin enough, never perfect enough. Eventually, even obsessing over food and exercise couldn’t keep me at that size. 

My body rebelled hard. I spent the next 2 years reactively bingeing, and I gained 14 sizes. Through my professional training, mentors, and my own trial and error, I learned exactly how to eat and move in a way that would support both my physical and mental health, and help me find a healthy weight for my body. The program I made for myself is now the core of Balance365, and it has not only helped me, Annie, and Jen, but countless other women (and their families) as well!


If you’re looking for a program that’s going to help you live below a weight that’s healthy for you… You’ll have to keep looking, because this isn’t that program. My “before and after” photo is +20lbs. It was terrifying for me to let go of the unhealthy thoughts and behaviours that I used to stay at a level of leanness that was unsustainable for me, but today I’m healthier and happier in every way - mentally, emotionally, physically.  I now have a whole new perspective on the diet industry, how I want to raise my children, and how I’m living my life in general. Balance365 is not a “get lean at all costs” program. We’re about helping women find what’s healthy for *their* bodies, and that’s going to look different for everyone.


Letting go of old habits can be scary so it’s no wonder why you might have reservations about trying something different but it’s important to pinpoint what's REALLY holding you back:

🖤 You’re terrified of gaining weight - you’ve tried going off diets before and it was a disaster.

🖤 You don’t trust yourself to make “healthy” decisions without strict rules around food.

🖤 You feel safer when someone else tells you what and how to eat.

🖤 You’re emotionally exhausted and don’t want to even think about trying something new.

🖤 You’re scared of losing control.

Your fears are legit, but we have a program that works and, dammit, WE WANT TO SEE YOU SUCCEED. You deserve to be happy and healthy.

"Before Balance365 I was messed up! The ingrained diet culture and all-or-nothing attitude was severe. I knew I wanted to lose weight but I wanted something sustainable, without the obsessions. And in the last nine months I’ve lost 20kg (44lbs) without obsessing over it. It’s not another diet. Every other program I've done is about restricting in one way or another. Balance365 has added more to my life than I anticipated, and I feel fulfilled."

- Sarah Cole

I used to struggle with binging and gaining weight. Balance365 appealed to me because it got to the root of WHY I was making less-than-great choices. When I started Balance365 I was a wearing a size large, which I knew wasn’t my natural size. I’m now wearing a small and have lost about 16kg (35lbs) according to my doctor’s scale. If you open your mind to it, and learn to trust yourself, Balance365 will change your life.

- Rachel Greaves

We’re confident you’ll reach your goals because if it works for us and so many others, it can work for you too. As women who once struggled with this conundrum individually, collectively we came together to find answers to the questions we’d all been pondering...

🖤 Why’s it so damn hard to be “normal” around food?
🖤 Is it possible to love your body if it doesn’t look the way you think it should? 
🖤 Can you have weight loss goals without the insanity of dieting?

We found the answers to our questions, put the principles into action, and have amassed a following of over 30K women working to achieve their goals.

Seems like we aren’t the only ones hungry for a sane weight loss program that’s 100% grounded in reality.


Introducing Balance365®. The anti-diet weight loss program where we help women ditch diets for good, have sustainable weight loss, and find sanity around food. Say buh-bye to quick fixes, false promises and manipulative BS as we slowly unravel the damage caused by years of chronic dieting.

We want this to be the last weight loss program you EVER have to buy.

When you buy Balance365®, you’re buying more than a program - it’s a way of living that’s yours forever. If you’re looking for another “quick fix” diet, this is NOT the place for you. This program is for women who know that diets don’t work and are ready to commit to a PROCESS of change and transformation.

Ready to dig in and start fresh? Read on!


In the Balance365® Program we offer a simple approach that works with your busy life. It’s designed to be a two-phase process that addresses the dual nature of sustainable weight loss: mindset (your thoughts) and lifestyle habits (your behavior).


When something no longer serves you, you’ve gotta tear it down before you can build something better. The introductory portion of Balance365® addresses your mindset issues around food and weight loss. This is the foundation of our program and a huge part of finding success. These workbooks include mindset work, reflection questions, exercises, and information to help you work through what you believe about your body & goals.

Your thoughts largely determine your behavior and right now, you’re stuck in a “diet mentality” that’s producing a yo-yo experience around weight loss (and making you feel miserable).

Let’s tear down those thoughts that are keeping you stuck and replace them with core values that YOU get to decide on and, what happens next? Transformation around the way you approach food. This is some revolutionary sh*t. Don’t skip this part.


Tearing Down The Old…

🖤  How the “diet culture” keeps you in an endless cycle of never ending diets.

🖤  How “fatphobia” drives this harmful cycle.

🖤  How to identify and eradicate thoughts that feed your negative body image.

🖤  Why the diet industry wants you to believe it’s your fault that you haven’t achieved sustainable weight loss.

🖤  How to discover and access “food freedom” and envision a new life that doesn’t revolve around food or your weight - it’s yours for the taking.

Building Up The New…

🖤  How to stop blaming yourself and break free of this mindset.

🖤  How to prioritize what you assign value to and make these your foundations for action.

🖤  How to build core values that drive your actions and align with your life.

🖤  How to set goals that are right for YOUR body and YOUR life.


In conjunction with a healthy mindset grounded in your own core values, balanced nutrition, mindset, and movement habits (not diets) are what work for sustainable weight loss. The habits we teach take time to incorporate into your life (remember, this is a process) but once you have them down, you’ll be well on your way to stability, peace of mind, and a new relationship with food and your body. Interactive workbooks on topics like balancing meals, emotional eating, hunger cues, meal preparation, exercise, and more.


Balance365® Your Meals

🖤  Gain a complete understanding of the food groups and how they affect your body.

🖤  Understand how snacks and drinks play into your overall plan.

🖤  Learn to build a balanced plate that’s delicious and nutritious.

Master Your Internal Signals

🖤  Learn how to read your hunger signals.

🖤  Learn about Goldilocks, a new strategy to guide the way you eat.

🖤  Understand why emotions often lead to eating and how to stop using food as a crutch. 

Build A Strong Body

🖤  Learn to make unscheduled exercise work in your favor.

🖤  Train your mind to think beyond weight or fat loss.

🖤  Discover how to realistically incorporate regular exercise into your life.

Balance365® Habit Accelerators™

🖤  Maximize your success and make your new habits as easy to incorporate as possible.

🖤  Understand how your surroundings can make or break your goals.

🖤  Learn how planning ahead can up your game BIG TIME.

When I joined Balance365 I had been struggling with constant weight gain, poor self image, and overall poor health. I was tired of programs with an “end date” and knew I needed something to incorporate into my lifestyle that would be a forever process. Balance365 helped me find what works for me without controlling my life or making me miserable. I’ve lost 12 pounds, 2 dress sizes and 5 inches off my waist. There is no one size fits all…. but the end goal is all of the habits move you to a balanced, well rounded, healthy person who lives in moderation and yes lets her hair drown every once in awhile! I am so incredibly grateful for this insight into life. It has been a game changer for me.

- Jessica Smith


Bonus #1: Balance365® Strength Circuits and Cardio Series

These workouts were designed specifically for YOUR success. They’re fast but also efficient and effective to get you feeling the burn and building muscle in 10-20 minutes. There are a total of 13 different videos and 5 speedy cardio PDF’s for you to choose from and they’re great for both home and the gym, or as a finisher after a traditional strength workout.

Bonus #2: The Fat Loss Troubleshooting Guide

Not reaching your weight or fat loss goals but can’t understand why?  Featuring our fat loss super-habits, troubleshoot your dilemma and turn things around fast.

Bonus #3: Our Famous Power Bowl Recipes 

Balance365® approved, enjoy 21 different Power Bowl recipes balanced with protein, veggies, carbs, and fats to keep you full and satisfied. Plus, get done-for-you shopping list and meal planning templates so you can mix and match what works for you.


Before we ask you to sign on the dotted line with us and commit to caring for yourself with compassion, you might be wondering...



Annie is a certified personal trainer, competitive powerlifter, and mom of 3 athletic children. She has over 8 years of experience helping women reach their potential in the fitness industry and thousands of "man hours" in the weight room. Her certifications include Level 1 Russian Kettlebell Club (RKC), United States Olympic Weightlifting (USAWL), Wellness Coaching and lots of experience using motivational interviewing techniques. Annie is passionate about helping women reach their strength and conditioning goals.


Jen is a certified personal trainer with an emphasis on women’s health, and mom of 3 boys.
Her experience with and explorations into dieting and female psychology and body image inspired her to write Diet Deprogramming when she realized the impact of mindset on sustainable weight loss. She loves helping women finally see that they can achieve their weight loss goals without crazy diets and extreme measures.


Lauren is a habit based nutrition coach and mom to one girl and a baby boy. After finding her way to the other side of her own 10-year battle with disordered eating and body image issues, she is 100% committed to helping women ditch diets and explore nutrition from an evidence-based perspective. She’s dedicated to showing women who struggle with food and weight that balanced nutrition can be simple, easy, and accessible.

Cross our hearts and pinkie swear twice. The 3 of us - Jennifer, Annie, and Lauren - we each have a story not unlike your own and we’re living proof that you can escape the never ending cycle of dieting and find lasting sanity around food, fitness, and body.


It’s time to talk about what joining Balance365® could mean for you. Your transformation awaits you!

I joined Balance365 after having my second child. Every other program I researched seemed so over the top and extreme. Balance365 was a breath of fresh air when I stumbled upon it. No meal plan. No strict exercise regime. Just simple, doable steps to incrementally lose weight. I went from a size 18 to a size 8 (and about 30-40lbs of fat loss) in 8 months. But for me, the most important aspect of Balance 365 is the mind shift. The mental aspect of dieting, fat loss, and health are complex and emotional. This program has helped me break out of the chains of so many negative thoughts and feelings concerning my body. Balance365 succeeds in every area of health and wellness that other programs don’t.

- Ashley Terrell

Do you see now, what’s possible?

It can happen for you - it really can! You’ve waited so long and tried so many different things to have that magic moment when you realize that not only do you feel good about the way you look, but hot damn, you’re not obsessing about food!

Remember when we asked you, “what if things could be different than they are right now”?

Well, now’s your chance to do things differently and all you have to do is make a choice.

Nevermind how your jeans fit you or what your butt looks like in a swimsuit…

Forget the feelings of self-loathing and shame that follow a nasty binge…

And don’t even think about how great it would be to experience your 20th reunion, upcoming beach vacation, or next big event in a body you’re proud of with a clear mind and solid habits that make you feel better than you ever have before…

Right now, all you need to do is ask yourself one question.


Well? Are you? With zero doubt, one million percent squared to the hundredth degree… YES, YOU ARE WORTH IT.

🖤 You deserve to look good, feel good, and live your best life!

🖤 You deserve to stop spending gobs of money on 4 different sizes of pants!

🖤 You deserve to eat 1 slice of cake without eating the whole damn cake!

🖤 You deserve the ability to eat what you want without guilt or shame!

🖤 You deserve this because YES, dammit, you are worth it.

This isn’t about your kids, your partner, your friends, or that woman at the gym with the rock hard abs that you stare longingly at - nope this is all about YOU and who you want to be. Alive, engaged, energetic, happy, fun, confident…

So? Are you worth the investment?


Stop missing out on life and start showing up for yourself and the ones you love.


Gain the strategies, knowledge, and tools to feel GOOD in your body, confident around food, and reach your goals without ever dieting again.

Still on the fence? Here’s the cost of being a lifetime dieter.

The average woman will spend an estimated 17.2 YEARS of her life dieting. That’s INSANE! This is not only costing you your social life, your sanity, your body image, and precious memories with the people you love (skipping birthday cake, ice cream trips, or anything involving a swimsuit… anyone?) It’s also costing you A LOT of money.

The average person makes 4-5 failed dieting attempts and spends $733 on dieting every year.

Balance365® is freedom from a lifetime of dieting, freedom from feeling shame, guilt, or uncontrollable around food, and freedom from hating your body. And it’s less than 1/4 the cost of one year of dieting.

Can you imagine what your life will look like when you’ve successfully implemented new thoughts and permanent habits that will forever change the way you manage your health and wellness?

Can we get another HELL YES?

If you’re ready to ditch diets forever and find sanity around food, all while losing weight that’s more stubborn than a 2-year-old toddler… you’re ready to invest in yourself and in Balance365®.

If you’re still looking for quick fixes, miracle diets, or someone to tell you what to eat, when to eat it, and how to chew… Balance365® is probably not the right program for you.


Feel like you need additional support? We’ve got your back! In addition to the Balance365® program, we offer lifetime access to our official Facebook support group!

The supportive community will make it easier to achieve your goals. Having the support of our coaches and your peers as you explore a new way of living will bolster your confidence, give you access to people who really “get” what you’re going through, and provide a safe place to bring your fears, your struggles, and of course, your WINS!

Did you know that communities of people with a common goal make reaching goals easier and faster?

"Research shows that communities outperform solo activity in randomized control trials, longitudinal studies, and meta analysis. Intentional communities make it easier to learn from each other. They make it easier to learn what works and to stay focused on doing it consistently for long enough that it will." - Steven Ledbetter

You’ll see the option to purchase the community as you’re checking out.

I really hesitated at the price of Balance365. I had never bought anything that expensive for myself other than running shoes. I didn’t lose any weight at first, because mentally I had a lot of things to figure out.  Just in the last four months I’ve lost 20 pounds and I’m still losing 1-1.5lbs a week consistently. For other women thinking of joining, I want them to know that Balance365 doesn’t see you as a failure or just a number. I've had issues with loving myself and my body my entire life. I never felt confident that I was worth it until Balance365.

- Allyson Davidson

I've lost 8kg so far, and I've actually maintained this loss through some stressful periods of life. That’s amazing to me! Normally I would have put the weight right back on. I’ve succeeded because Balance365 isn’t restrictive or punishing. It’s about real life and making things work for you, forever.

- Carly Halton


How is the content delivered?

All course content is delivered up front and you go at your own pace. The program is designed to work in a specific order so we STRONGLY suggest starting with Diet Deprogramming & Core Values, and then moving into the Balance365® Habits. You have some wiggle room within the habits, so feel free to jump around as you see fit!

Do I need to have any extra tools or equipment?


How long will it take for me to lose weight or fat?

There’s no right answer to this question as we’re all different - mentally, emotionally, and physically. The great news is, this isn't a race, nor is there a final destination. It's about overcoming the obstacles in your individual life, changing your mindset, and adopting new habits to guide your relationship with food.

The progress you make as you change your daily habits will depend greatly on the time you have to commit and other unique circumstances in your life. The great thing is, this program is yours for life and there's no end date to habit building. Go at your own pace and try to approach it as an exploratory process that’s full of new information and new ideas to help you learn what works best for you.

Can I do this while I’m pregnant?

Yes! Though we don’t suggest you actively try to lose weight while pregnant, working through Diet Deprogramming and the Core Values would be a great first step towards ditching diets and working towards a new way of life. The Balance365® Habits we introduce for weight loss are designed to help you live a healthier life, so feel free to practice the principles, but we advise you to consult your doctor and follow their guidance regarding any type of weight loss goals.

I’m afraid. What if I fail again?

There is NO failing in this program. There are no strict diet rules, no foods off limits, no falling off the wagon. We teach you how to use our proven habits and mold them to fit into YOUR life. Everyone’s day, season of life, priorities, and schedules look different. We don’t expect you to follow the same eating plan as everyone else. We (Jen, Annie, and Lauren) are all healthy and active, and yet, all eat and move differently. That’s the real beauty of this program!

How long do I have access to the materials?

Forever and ever! All of the content is available for download, so it’s all yours.

How do I get support? I don’t see an option to buy it on this page.

When you buy the main program, you’ll see our support options as you're checking out.

Can I purchase support later if I feel like I need it?


This is it. Are you ready?

Ready for a no bullsh*t approach that’s more real than anything out there? We hope you are because we can honestly say creating and living by the principles of this program is the best decision we ever made. Hands down, no contest, PERIOD.

So now what?

Step into your power, reclaim your body, and shed the weight that’s been dragging you down. Spread those gorgeous wings you’ve had hidden away for so long ‘cause, baby, this is your time to fly.



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